the projector: beyond cinema entertainment - projector

Kok Yufeng's text, Andre HeFor's photos and videos, these three movie enthusiasts have no experience in the film industry before running the projector, in the first year of operation in independent cinemas, it is a rewarding achievement.
Michelle Wu, 30, Karen Tan, 34, and Sharon Tan, 31, celebrated the first birthday of the film on Saturday night (13 February).
The projector opened on December 2014.
The reason "this is one --
Because I think we're just busy running this place for a day-to-
We forgot the day it was herefor a year),” said Goh.
"It does make us stop and let us look back," she added . ".
The "green room" cinema hall of the projector.
For a trained biologist who used to work with Penguins (Goh)
Consultant for urban development (Karen)
Former city planner (Sharon)
The beginning is the hardest part of the projector journey.
From getting the necessary licenses, to buying the right equipment, to learning how to manage front-line operations, Goh, Karen and Sharon must rely primarily on themselves to run the show.
"Everyone thinks we're crazy," Karen said . "“(
Industry insiders)
We were skeptical when we first met them, "added Goh.
"Because it's a pretty tough industry.
The price is expensive and difficult for the audience to predict. "She said.
To make the project go smoothly, the founder raised $55,000 through the Indiegogo crowdfunding campaign.
The funds are used to renovate, redecorate old cinema seats and pay for one of the two digital projectors in the cinema, their most expensive asset.
Entrepreneur salon tan (left)Michelle Wu (
Second right)and Karen Tan (right)
With the team behind the projector
Another big challenge is the location of the projector.
"A lot of people don't understand why we chose gold miles (Tower),” Sharon said.
Jin yinglita along the beach road is often confused with the next tower
The door of the jinyingli building.
It is usually linked to a bus trip to Malaysia rather than going to a trendy place to watch a movie.
Take the fifth place-
The floor of the building also means that the space is quite hidden, which is a challenge for the first one
Check the time of the projector.
"But people realize that it's not really far away and it's not hard to find," Goh said . ".
Karen added: "We are a little hidden, it is a charm . . . . . . This is the most unexpected thing for you when you walk into the building . ".
Taking over the space that used to be the largest cinema in Malaysia and Singapore-the iconic Golden Theater, which was completed in 1973, is the inspiration of the projector's founders to interest people in their projects.
"They were abandoned when we first stumbled upon the theater, but you can still see the remains of the old theater," Karen said . ".
"It's actually amazing and sentimental.
So you can see the potential of this space.
"The first event hosted at the opening of the projector is the 25 th edition of the Singapore International Film Festival (SGIFF).
The SGIFF team's confidence in the film has soared, enhancing the confidence of the projector founder.
"They are very familiar with the space, and I think they are also partially in love with the prospect of our return to the old theater," Sharon said . ".
Having the space to hold film festivals like SGIFF and bringing in films that are less commercially popular has inspired the founder's enthusiasm to keep the projector running.
"The projector is very lacking in the cultural landscape of Singapore," said Goh . ".
"A lot of people are happy about our existence.
Michelle Goh of the projector has the front-of-
House before the film show
In the digital age, movie lovers can play movies from the comfort of their homes, which is not just a challenge for movie operations.
"Laptops are our biggest challenge," Karen joked . "
So Karen and her colleagues have been exploring new ways to use the space.
"We do admit that ticket sales for films alone are not enough to sustain the business, at least in the event that we have such a large space," Sharon said . ".
"This is to explore the diversity of film spaces," she added . ".
"It's not just a movie, it's probably more.
"In the two movie theater halls they took over, one was transformed into multiple
The functional space called Redrum (
Pronounced "red room ")
Concerts, oral performances, corporate meetings and retreats have been held.
Last year, Sony held a Playstation product launch at Redrum, where reviewers can watch video games on the movie screen.
"You can imagine what a great experience it was," Goh said . ".
Record fairs and live music events organized by Saturday's simulation conference (20 Feb)
In front of the projector
Photo source: Carol Jia.
A wide range of entertainment options and activities keep the head of the projector above the water.
"You can never make money running such a place.
It is always about sustainability.
This is encouraging so far, "said Karen.
"Both in terms of programming and in terms of the events we host, I think we are working very hard to reach many different audiences and interest groups," she added . ".
The initial success of the projector started the transformation of the Golden Domain Tower.
In last November, Rex cinema opened a second branch on the third floor of the building.
Part 5
The floor parking lot has recently been transformed into a bar managed by the same team running the projector lobby bar.
Tip box at the entrance of the projector.
The WoodsAsThe projector team is looking forward to celebrating their second anniversary and are cautiously optimistic about the film's long historyterm future.
"This place has long been a blind spot," Karen said . ".
"When we started, we said, well, this is an old lady and we wanted to re-introduce it to the public.
"It works to a large extent, but I think it's a double
In a way it was a sword because suddenly the building was no longer a blind spot.
"Other opportunities become more visible when it's not in the blind spot," she added . ".
Not surprisingly, given the rapid growth in Singapore, founders are often asked how long they intend to manage projectors in their current location.
While they remain open to other places, finding a new home can be difficult if they need it.
"It's different from running a store where you can find another store space.
"If you run a movie theater, you don't have that much to choose from," Karen said . ".
During this period, like in
Put the film and continue to write the script.
The founders have every reason to celebrate the support the projector has played in the ever-changing history of Singapore's film industry.
"We are creating something very special that people want to see the value of, and not want to see (us)
It's easy to disappear.