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the real benefit of the second screen - how much is a smart board
Theodore May's Ted May of Theodore may sinakol in December 17, 2012 first looks obvious.
The real benefits of the second screen will be reflected in the historic interdependent relationship between TV and diet.
Television is a myth of a passive medium.
People eat while watching TV.
Abigail Carroll recently described this symbiotic relationship in detail in her salon article "TV makes us fat" and did a great job!
"So the most obvious benefit of the second screen should be a sharp drop in gross domestic product (gdp (“GDW”)
Correlation reversal between us and Nielsen ratings and BMI.
You can't hold Hoagie/Hero/Sub while texting or writing an email.
However, after further thought, the real benefits of the second screen may not be obvious.
It's not surprising that people do other things while watching TV.
If there were any inventions, people would text, browse and order from Amazon earlier.
That being the case, the only question is how to get the most out of this behavior.
TV producers want people to be doing something related to the show they allegedly are "watching.
The audience's idea of not watching my show is a threat (
Self if there is nothing else).
There is a lot of anxiety about this, because in their hearts they know that most people are texting, browsing and ordering items related to other things, such as ordering pizza through a smartphone.
But while producers may never stop worrying, advertisers should stop worrying.
When combined with an audio fingerprint, the second screen will be a huge benefit and will be of great interest to advertisers. It will be O. K.
If the audience sends a text message or sends an email without looking up the star's film and television work on IMDb.
Display ads in emails usually use a relatively low CPM.
But if the audience sends an email while watching TV, the audio fingerprint can identify the TV program they are watching and provide them with relevant advertisements directly.
Now that the second screen knows that the audience is a member of the TV audience, the value of the ad banner inventory in that email session is immediately targeted, and advertisers are immediately interested, they are paying real dollars for TV commercials on the show.
The value of the email impressions created by the audience at that exact moment should immediately double.
Once the correlation is drawn, operators have instant arbitrage opportunities no matter which second screen to use or which screen to use. Force-
Adjusting the second screen to the web page of the program being viewed is an intrusive and weak application of the technology.
No matter where the audience is, no matter what they are doing, increasing the potential value of ad inventory is real money for those who can build relevance.
This arbitrage opportunity is not only interested in advertisers who have already purchased inventory in related TV shows.
Competitors of these advertisers should also be interested, and they can buy this "adjacent" positioning with a relatively low CPM.
The benefit of consumers is to reduce the "loss of monthly pounds" showing ads and more experience with continuity and noise reduction.
This is a good thing.
This advertising arbitrage opportunity is an extension of the larger concept of "Internet of Things.
But instead of creating a virtual presence for each device in the online ecosystem, it's the real
World devices create ads-
Through special virtual networks that connect devices online in the real world.
The value of content, ad inventory, and information provided through these ads
The specific network changes dynamically depending on the network the viewer is connected to at any given point in time: Which second screen and activity is creating what virtual network.
MVPD is both a distributor of the TV viewers are watching and a provider of the online services they are using, because the ISP has a unique position in creating and utilizing the benefits of these virtual networks, created by the second screen.
This is a real benefit.
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