the technology that will change advertising - digital advertising screens

Our world is changing. technology is a new currency.
While McDonald's and Burger King discuss how many digital outdoor screens they can advertise to attract more customers, a new disruptive advertising concept has emerged in the Far East.
Take a minute to imagine an innovative technology that when you walk on Sunset Boulevard in Los Angeles or Seventh Avenue in Times Square in New York, you can control digital outdoor screens through apps on your smartphone.
Will you be attracted to this technology?
The digital outdoor advertising industry is already experiencing one of the most profound changes in its history, which seems to be a positive change.
The digital advertising industry has invested a lot in the past decade.
In 2008, Google bought DoubleClick, an online advertising service, for $3.
Cash 1 billion
The acquisition shows that tech giants have high expectations for online display ads.
In addition, institutional investors have invested heavily in the digital advertising industry.
For example, JP Morgan Chase, one of the world's top investment banks, holds nearly 16% of Clear Chanel Outdoor Holdings and about 10% of outdoor media.
Both companies are listed in the outdoor digital advertising industry and are headquartered in the United States.
In addition, asset management giant blackrock holds 8% of the outstanding shares of Lamar Advertising, which has more than 330,000 monitors in the United States, Canada and Puerto Rico.
Therefore, institutional investors are obviously very optimistic about the growth prospects of the outdoor digital advertising industry.
What is driving the development of this industry?
To put it simply, it is financial technology.
In the United States, the introduction of big data has accelerated the development of outdoor digital advertising, allowing digital advertisers to better target users with personalized advertising. Using real-
The time data in the advertisement also attracts the attention of customers, affecting their behavior when they go out and move around.
Brand or campaign promotion through digital screen interaction with customers is a powerful way to attract customers.
However, in China such a 1.
More disruptive digital outdoor advertising concept with a population of 7 billion-
Digital advertising platform--
It is considered the most important revolutionary concept since online shopping.
Now may be a good time to invest in digital advertising.
For those who were not familiar before, Alibaba's IPO on the New York Stock Exchange gave more people an idea of the face of the Chinese Internet.
One of the reasons why Alibaba has achieved great success is that it has created an online sharing platform ---Taobao --
This is an online website with 0. 3 billion products on sale by March 2013.
Digital advertising platform is the perfect combination of Internet and digital outdoor advertising.
In China, Focus Media has always been the leading digital outdoor advertising media company with a range of businesses including LCD display network, Poster Frame network, cinema network and indoor advertising network. store network.
Focus Media mainly helps Fortune 500 Chinese enterprises to promote their brands, but this business strategy and China's information technology (CNIT), a Nasdaq-
Listed companies in China
According to the concept of digital advertising distribution platform, CNIT produced cloud-
Terminal-based and created an application designed to help businesses distribute ads outside of time and place at a lower cost.
The business strategy, like Alibaba's Taobao, is aimed at large individual businesses in China.
Business model of CNIT--
Online to Offline (O2O)--
However, unlike Taobao, Taobao uses customers to customers (C2C)model.
Online applications for CNIT also need to be offline, cloud
Realize the basic terminal of advertising.
The reason why the digital advertising publishing platform has achieved great success is that it has changed people's way of life and helped individual businesses easily become advertisers through mobile applications, distribute advertisements through digital screens outside China's time and place.
Using the built-in
When analyzing features in mobile apps, businesses can target users with personalized ads that they most likely want to see.
No one can predict the future.
However, judging from recent achievements on online sharing platforms including WeWork and Alibaba's Taobao, the concept of online sharing has been incorporated into consumers' awareness.
So don't be surprised when you see your neighbors start using digital outdoor screens.