There are too many error messages about advertising.
As a business owner, you wake up every day with an interest in getting more customers or increasing sales to existing customers.
To do this, you need to advertise. Here’s the rub.
The advertising rep knows you're fighting for more customers.
They were trained to lead you this way.
Buy their products
Most people are motivated to sell their products only to you.
Most of the work is commission.
This means that they will only be paid if you buy ads from them.
Are they biased?
Of course they are.
I'm not saying they're lying, but if you're trying to get the fair opinion of the media from the sales rep, you're going to be tough.
As an enterprise owner, you need to classify the information to determine what is a fact and what is fictional.
This list helps with this task.
Outdoor advertising yellow pagination and radio and television online shopping broadcast direct mail newspapers related: the advantages and disadvantages of various advertising media the advantages and disadvantages of outdoor advertising media
Ordinary people will not be exposed to your Billboard like you.
Many outdoor sales reps sell their faces (
Terms for a single Billboard)
The position of the various boards owned by them is very slow to drive.
The representative pointed out the location, so the potential customer (you)
See the board as long as possible.
Then, once the client rents the board, they can drive over.
The average person does not pay the customer who notices the board of the client. 2.
Do you remember what billboards you saw on your way to work?
List the boards on this route and notice the boards you have never seen before.
People who often look at billboards are: those who sell outdoor advertisements, those who advertise on other advertisements, everyone has.
Advertising on billboards is a season of Adventure.
Where are your eyes when the road is slippery or the windshield is dirty? 4.
The average time someone looks at a billboard is about three seconds.
Billboard companies tell advertisers to keep their messages brief
Say seven words less
How much can you sell in three seconds or seven words?
> Related: How to advertise: 13 elements of effective advertising cable and radio TV 5.
Good local TV shows are contradictory.
Do you know that the average cost of commercial production of television nationwide is $289,000?
Put your local-produced commercial ads next to the commercial ones produced nationwide and they can't compete at all. 6.
Why do people subscribe to cable TV?
To improve reception, increase diversity and get HBO, show time, movie channels or other popular paid channels.
Which channels can't you advertise on? 7.
People are less loyal to TV channels than to radio stations.
People watch TV programs instead of TV channels.
So when you run a schedule and rotate in all the shows on a particular channel, your ad may run in one cartoon, in the middle
News later in the day and movies rebroadcast later in the evening.
The shows may all be on the same channel, but are obviously not attractive to the same audience. 8.
Television continues to become more fragmented.
There were three networks in 1970. Fast-2014-
We have over 200 radio, cable and satellite channels. 9.
As far as we know, digital video recorders pose a threat to TV advertising.
If the DVR does not kill it, it will paralyze it.
With new research from the United States showing that 15% of internet households have connected computers to TV or stereo, the era of digital video recorders is coming, and DVR users spend 60% of their time watching recorded programs, when they watched the recorded show, they skipped 92% of the ads.
> Related: Online advertising tips and strategies 10.
According to Nielsen/Arbitron, TV ratings are seasonal. From winter (the best time)to summer (the worst time)
The audience dropped by 19%. 11.
As household income increases, the number of people watching TV decreases. (
Adbygoogle = window. Adbygoogle | []). push({}); Internet12.
Build it and they will come.
This is the most common mistake for businesses on websites.
Every business in 2006 needs a website for credibility and information.
But unless you have a way for your client to find your website, it is no longer a fine brochure. 13.
Your website must be loaded quickly.
Speed is everything and big graphics slow down the loading time.
If your site is slow to load, people will be impatient and will go somewhere else. 14.
The title is critical to the success of your website.
When you write the title, remember that you only have a few seconds to attract the attention of potential customers.
If your title doesn't get their attention immediately, they will move on and never come back again. 15.
Most businesses do not collect the names of site visitors.
This is a huge mistake.
They then did not do enough to collect the data, and worst of all, they did not track the response to different Internet services. Shoppers16.
Print advertising (
Shoppers and newspapers)
Four out of five coupons.
While the value of coupons has increased by more than 35% over the past 10 years, redemption has fallen by more than 25%.
Keep in mind that the coupon is a discount on what you have already purchased and has nothing to do with customer loyalty. 17.
While sales may reach 100%, shoppers account for only 35% of all adults in a given week.
65% of potential consumers have never been contacted. 18.
Advertisers buy space among shoppers to reach customers who do not see the daily newspaper.
In fact, the reader is usually repeated.
Seven of the 10 shoppers are already readers of the daily newspaper. Radio19.
Check out the latest arbitration ratings make sure they are up to date when you look at the arbitration ratings.
The radio station fluctuates every year and an old rating book is inaccurate. 20.
Talk about Arbitron, please see the audience composition of the station (s)
You're thinking about buying.
A radio station with 12 viewers may actually have only 12 viewers.
70% of women/30% of men when you want something else. 21.
If your ad rate is low, check out when your ad will be on air.
Usually, a station will run these cheap packages at five o'clock A. M. 12 midnight.
If you think you only drive in the morning, you 'd better check it out. 22.
If a station goes wrong in your copy or schedule, ask for make goods.
You should buy one. Free Business)
Every one is wrong.
If the error is their fault, the TV station has to give you extra advertising. Direct Mail23.
Consumers are overwhelmed by direct mail every day.
Americans receive 4 million tons of direct mail every year.
Its 44% has never been opened. 24.
It is difficult to reach high-end or influential customers with direct mail.
Of the three people who graduated from college or earned $50,000, almost two did not read every email they received --their throw-
65% away! 25. The U. S.
The Post acknowledges that in 80% of the offices, mail with the correct address will be thrown away as garbage. 26.
The address in your mailing list may not be able to correct 17% of the population flow per year --
The mailing list was quickly out of date. Newspaper27.
The circulation of newspapers has been declining, and the cost of newspapers per column inch continues to rise sharply, while the circulation has barely increased. 28.
Look at the newspapers that haven't traditionally reached 18-
The 34-year-old audience is very good. 29.
Typical newspapers are 65% ads and 35% editorials.
This makes it easy for ordinary readers to ignore your ads. Yellow Pages30.
Most people are right. handed.
They took the phone book with their right hand and turned it from the back to the front with their left thumb.
So, what are the benefits of having one of the biggest ads in front?
When most people see the smaller part in the back first? 31.
According to the Yellow Pages industry, Americans look at about 3 pages on the Yellow Pages.
6 billion times a year.
Sounds like a lot?
Only about four times a month-
And the number is rapidly shrinking!
So today, yellow pages have created online marketing packages so advertisers can use their ads both online and in print. 32.
"If you are within my voice range, there is a helpful office near you.
Look for us on the white page. ” Smart move —
The list in the white page is free
Consumers choose where they compete, not in a competitive company. 33.
Yellow Pages ads are sold in the form of "bigger ads are better" or "better colors.
"The best marketing strategy is that people don't have to go to the Yellow Pages.
Advantages and disadvantages of various advertising media: the last chance for millionaires to start their family life again
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