theater chain buying sony's digital projectors - digital projector

2005 landmark theater, art-
The home chain, controlled by Mark Cuban and Todd Wagner, will be the first to install a new generation of digital projectors developed by Sony, which screen movies at twice the resolution of previous digital projectors.
Mr. Landmark will buy six Sony Projectors when they go public in July, and other projectors will be installed in all 58 of its cinemas in the next few yearsCuban said.
In the past few years, Hollywood has been discussing the use of digital projectors, which show movies without using movies, but currently less than 100 of digital projectors are used in cinemas to display full moviesFeature of length.
Regarding the technical value of the project and, more importantly, who will pay for the project, there are still substantial problems.
The main advantage of digital screening is the possibility of saving the cost of film studios copying films on films, which could exceed $1,000.
The owner of the advertising theater is waiting to see if the studio will find a way to subsidize the cost of the projector, and when the cost of other required hardware and software is included, the cost per projector may be $100,000.
However, advertising landmarks choose to pay for the projector itself, mainly because it is building a business model that is different from most cinema chains. Mr. Cuban and Mr.
Together, Wagner created the broadcast.
They sold it to Yahoo's Internet media site com in 2001 for about $6 billion, and are building a series of independent films and high
Hd TV.
In addition to the landmarks, they also control HDNet, which is a commitment to high
Several companies that make and distribute films. Mr.
Cuban, who also owns the Dallas Mavericks basketball team, said the projector would give his theater the flexibility to broadcast a wider range of programs, including live broadcasts such as concerts and sporting events.
In addition, the digital projection capability will enable landmarks to showcase the work of independent filmmakers who are starting to use cheap high
The upcoming HD camera.
Landmark chose the new Sony model because it can display the image at a resolution of 4096x2160 pixels, called a 4 k resolution, compared to half the projector of the previous generation's horizontal pixel count.
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Kuban said it took him trained eyes and a seat close to the screen to see the difference between the various projectors, but he thought the new projector was worth investing in. Mr.
Cuban said Landmark paid more than $100,000 per projector and related equipment, about twice the cost
Digital projector with resolution.
Landmark's statement has caused some digital film experts to complain that Sony's technology is under development and that the transportation of projectors has been delayed several times.
"I'm glad Landmark will buy a 4 k projector," said Walt Ordway, chief technology officer for the digital film Initiative, a consortium of major film studios that are working on digital screenings
"I was surprised that sales had already started before showing a production unit.
"Sony radio and production systems Group President John skasera said the company will present an almost complete version of the projector at its biggest film industry conference this week in Las Vegas
"We are making some final adjustments," he said . "
"We will launch the projector on the market by July.
"Each Dalian lock cinema does not see such a high urgent demand --
Define the projector.
Regal cinem, China's largest cinema chain, has installed about 5,300 digital projectors in its 6,273 screens.
But the resolution of these projectors is much lower, and the rich will only use it to showcase commercials and some special event shows.
"We have no financial incentive to do so," said Kurt Hall, Regal's chief executive . ".
"We can't charge more for tickets, which doesn't increase our attendance.
"We are constantly improving the quality of our text archives.
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A version of this article was printed on page C00019 of the National edition on March 15, 2005, with the title: technology;
Buy a cinema chain for Sony digital projectors.