If a pint of coffee
Seasoned beer will make you mouth watering, and then Tim Holden has a few other ideas that can change how you think about chain restaurants.
As part of the invitation, executives unveiled a new concept store deep in the Toronto Metro Convention Center --
For shopkeepers and suppliers, the only meeting this week is essentially a visual brain storage meeting. The full-
The Scale model offers the clearest ideas of where TimHortonsis is headed and how it thinks Canadian flavors will evolve, including not just coffee, donuts, and sandwiches.
"It's not your father's Tim Holden, to say," said chief operating officer David kranakan as he looked around the store.
"Our franchise partners will all be here.
We want them to think outside the box with us and say "if ". . .
What will we be?
"Of course, there are a lot of ideas to consider --
Some are even controversial. Coffee-and strawberry-
Flavored beerConsider beer faucet pour beer inspired by Tim Houghton's trademark coffee flavor-
And a strawberry beer.
Or how about a unisex restroom located around a public sink.
There is even a new concept design for Tim Houghton Rogo, which has only one bright red coffee bean.
Clanachanadmits admits that some ideas will never see the light, while others will definitely enter your neighborhood store in a few years.
Seven years ago, Tim Hortons first showed the digital menu boards on its previous model store concept, and only recently did they become part of the store's design.
Redefining yourself in a highly competitive food service industry will be a challenge for pillar brands like Tim Hortons, however, as more and more companies try to infringe on their dominance in the Canadian coffee market, people don't seem to have a lot of choices but find ways to be different.
"Today's consumers are much smarter than ever," Clanachan said . ".
"They have opinions about what they want and they have high expectations.
"Companies like Starbucks raise the bar for local coffee shops, while McDonald's lowers the price of a cup of coffee and even delivers it several times a year for free.
Executives at Tim Hortons say where they can do better, and that provides something different --
A combination of convenience and creativity.
There may be some more direct changes in the menu options.
The concept store offers a variety of omelet, breakfast crepes, cupcakes and decadent cookies that can be ordered from the atochscreen menu installed on the desktop.
Once you order, says Clanachan, Tim Hortons's staff will bring you the food.
At the same time, customers who sign up for a future version of the tirecme smartphone app will be able to choose a more personalized experience.
The app will remember their name and their favorite food, which in theory will greatly reduce the time it takes to order in stores and drivesthru.
Customers in a hurry can also be robbedand-
Everything from sandwiches and salads to hot food is part of the food.
Initially, other changes to glace were obvious, including the entire structure of the building, which is made of glass and wood boards, providing greater transparency for everything, including the kitchen area.
The lights are bright and adjust the time of day according to different atmosphere.
The staff wore a red uniform in white.
The neckline of trimmedasyamin rical is reminiscent of retro
Futuristic costume for Star Trek with sunshades.
Ceo Mark Kayla says loyal Tim Holden customers may notice these changes soon.
"I imagine a lot of what you see here will not be implemented in the future," he said . ".