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times square gets north america’s biggest, most expensive billboard (photos) - led display screen

times square gets north america’s biggest, most expensive billboard (photos)  -  led display screen

During the four weeks of the busiest shopping season of the year, visitors to Times Square will see huge advertisements.
The digital outdoor billboard, which occupies the entire city block of 8 stories high, will first showcase the art exhibition of all things around the world, which will dazzle the region with 300,000 visitors every day.
24-Billboard-million-pixel-
The strong LED display will be bright but for $2.
The display time for 5 million 4 weeks is not cheap.
"The size of Times Square is important," Harry Coran, president of Clear Channel Outdoor New York, which sells advertising space, told the New York Times.
"Sometimes it comes down to wanting to stand out and to self.
"The only Billboard that can take part in the competition is the world's tallest billboard in Times Square, where the ball falls on New Year's Eve.
After November 24, Google will take over the field by January, but the company will not disclose how much the tech company has paid or its ads.
Werner do real estate trust built a screen in front of the Marriott Marquis hotel as a reconstruction project for the new logo and retail space.
"The signs are indeed part of culture and part of the excitement of the city," Warner chief executive Steve Ross told The Times.
"By the way, we are involved for money and they are an interesting part of our business.
The new Pixel display will soon be replaced by the latest digital display, but the size and location of the billboard will be two lasting advantages, says Ross.
Digital billboards have long left a static logo, and advertisers are increasingly using social media and mobile components to attract viewers-such as by playing their faces or offering downloadable coupons.
Despite its impressive status, it is not the largest advertising space in the world.
LG Electronics recently launched a record campaign
Break the billboard near King Khalid International Airport in Saudi Arabia. At 820.
2 feet long 39.
According to the Guinness Book of World Records, the logo is 3 feet high, the biggest sign in the world.

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