toronto traffic road signs take ‘positive’ spin - outdoor programmable led signs

Information is a matter of life and death.
But, as one driver said, the tone is warm, not bossy or terrible.
Most drivers are used to seeing traffic and public safety information on 18 programmable LED signs located on Don Valley Parkway, Gardiner highway and Lakeshore Avenue.
Commuters ask them for information about the difficulty of going to work or going home.
But public security information is usually released off-site this fall.
When traffic is less important, traffic peaks become more prominent, because the city's transportation service department has carried out more in-depth excavation of libraries in 58 non-cities. congestion-
Related message.
"Now, if people travel along the same road, they don't see the same information every day," said Rajnath Bissessar, operations manager of intelligent transportation systems . ".
In some information, there is a human nature, even a little witty, not just a reminder to keep a safe distance from the vehicle ahead, or to practice polite driving, this is planned from the city transportation operation center of Don Mills Road.
South of Ellington Avenue.
The information added recently includes: "someone loves you, drive safely ";
"Leave early, drive slower, live longer ";
"Your life is very important, don't overspeed ";
"Be careful, life is precious.
Staff such as Bissessar were locked in the traffic operation center and did not hear the driver's response.
But this time, some people actually sent an email saying that the message gave them a smile.
Bissessar said they were "pleasantly surprised by the tone of the message ".
"This is not to instruct them to do this or that.
"It's surprising for some people that this message is a bit more positive," Bissessar said . ".
While he has not yet found any research on the benefits of assessing information on public safety activities on signposts, a 2010 study by the University of California concluded that, A limited number of studies did "record positive behavior changes caused by road conditions and route guidance information.
"In Toronto, public security information is placed at the bottom of the programmable information hierarchy.
At the top is an amber alert to inform the public of the kidnapping of children.
In addition, there are accident notices to remind drivers of the closure of the driveway and roads.
Next is travel.
Compared to potential alternative routes, time information tells drivers how long it may take them to reach a certain destination or exit on the highway.
Travel time is determined according to the Bluetooth technology in the new car.
The car sends a signal to readers posted along the road, and the traffic operation center timing the signal.
Bissessar stressed that there is no data storage and no one identifies a particular vehicle.
Sometimes, when the logo doesn't seem to accurately reflect the situation, it's because it takes a long time for the signal to reach its destination, and programmers don't know how crowded the road is, says Rocelle De Lavalin, head of transportation systems for Toronto company Fortran, the company signed a signpost for operation.
After the travel time message, there is a message about congestion.
For example, many day attendants will see that diners are slowly moving from the lake to finlin during peak hours.
Next is an alert involving planned road closures or lane restrictions, such as the annual weekend closure of Don Valley Parkway and Gardiner.
Finally, commuters may see public safety information, which is the default when there is no congestion or major disruption ahead.
Bissessar says there are five information rotations per month.
"In terms of information, this is a different tendency and I think the public appreciates it," he said . ".