Electronic signage for buses is a big industry, because the number of viewers is huge, A business has shown these displays to a team of buses for research on "parking and ride" services.
Parking is a major complaint in British towns, so bus operators provide parking and ride services, which is when you park your car in the suburbs of town, a bus takes you to the city or the city center, only a small fee is paid.
Now, there is a gap in the market for a media business, and 15 LCD monitors have been introduced, which contain a complete media player that plays the content of the business within the city, when passengers enter and exit the city, the ads are for jewelers, clothing stores, car repair companies and bistros.
This information has increased over the past 2 to 3 months, and it also includes compelling dynamic advertising.
But to do this, they used a small LCD display with a screen ratio of 4: 3, with the active area of the display being 304mm wide x 228mm high.
The maximum resolution of 16 is 1024x768.
7 million colors, each display is 300 nits, allowing everyone to see the content throughout the journey from the front row of the bus to the rear seat to the city center.
In addition, an indicator will be run at the bottom of the display to provide weather information for the day so that shoppers know when to shelter from the rain.
This gadget works in two ways, the first is to provide information to people on buses on a journey from the parking lot to the city center, and these ads are particularly relevant because before Christmas, these advertisements include coupons sent to passenger mobile phones by text message before Christmas, which is obviously beneficial than other companies that do not advertise, because passengers will go to retailers to use coupons to get Christmas gifts.
The second phase is that advertisers have access to these customers, thus clearing most of their competitors, and they can also track the progress of the advertising program by the number of coupons exchanged each week, so when they want to increase their sales, they can use a variety of media formats in video, audio and images to show more attractive ads.
Another solution is to install the LCD TV into the LCD housing and install it on the bus, and the people behind the marketing agency must know that their investment is protected, especially when the rogue gets on the bus and goes shopping.
This proves the digital signage for both indoor and outdoor applications, it has been here for a while, and the only way to deal with it is to wear it and work with it.
The author has 17 years of experience in the production of protective electronic enclosures and has a leading manufacturer of LCD enclosures, a series of outdoor digital signage protections that are critical to the investment in protection projects.