loading

A Professional Manufacturer of Smart Interactive Screens For More Than 10 Years 

ttc still searching for a better way for riders - overhead projector

ttc still searching for a better way for riders  -  overhead projector

Now in March 23, ttc ceo Andy Byford let the breakfast crowd of the Toronto Board of Trade eat from him.
He started his speech on TTC modernization with a joke about preparing a presentation slide on the projector.
This playful sentence gets a solid laugh from the assembled set, and many people don't know the overhead of a typewriter or recorder.
But Byford knows that TTC's outdated technology and traditional business practices are not a joke for the system.
6 million riders per day.
Since taking over the top position from his politically ousted predecessor in February, the sleeves-
The British who came to Toronto through Sydney has brought TTC into the 21 st century.
This was not the transformation set out in the customer service blue ribbon team report two years ago, but rather to stop the brewing rebellion between transit passengers.
But Byford's modernization efforts include
The annual strategic plan, which provides the most solid significance to date, is that Canada's largest transit authority is not only likely to achieve a cultural transformation, but is actually undergoing a cultural transformation.
The smelly bathroom of the system has been cleaned by Renault;
Regularly clean trains throughout the day;
A blow to rude service and distracted driving;
Electronic signage replaces handwritten scribbles that disrupt the collector's booth.
Byford, who replaced TTC's traditional title as CEO, reorganized his executive team.
He meets every week in the war room at davyville headquarters.
He says it's a technology that works in big companies like Bombardier.
Executive gathering-no chairs —for a 30-
Detailed records of departments on key performance indicators: on-
Time service, customer complaints, workplace accidents, finance, cleaning.
The red and green arrows on the whiteboard show at a glance which areas are showing an upward trend and which areas are showing a downward trend.
Performance statistics are also published on the TTC website.
"In the end, what I want to do is make the whole outfit professional," Byford said . ".
The implied criticism may sting some employees.
Byford does not want to alienate employees, but it is clear that all aspects of the system are rethinking.
In the most important improvements, TTC finally launched a limited electronic payment --
No credit card yet.
But soon, each station will only accept debit card payments for the pass, and the city finally agreed to adopt the provincial Presto fare card by 2015.
For years, TTC's loyal customers have been shipping cash to the station at the beginning of this month to buy their subway passes, but are welcomed by poor service, crowded buses and trains.
"When you have to take your small bag of cash to buy your car, it's impossible for us to call ourselves a modern system," admitted TTC chairman and city councillor Karen Stantz . ".
E-payment is like many recent improvements --
Obvious and overdue.
But solving these problems requires a serious public relations crisis.
In 2009, a fare increase, accompanied by a long list of customers hoarding tokens, attracted passengers to take out their mobile phones to take pictures and videos of embarrassing sleeping and rude transport workers.
TTC officials were blinded by anger.
After all, they just do business as usual.
City affairs expert Matt Blackett, a TTC rider and publisher of Spacing magazine, served in the Blue Ribbon group hosted by Toronto hotel owner Steve O'Brien.
Blackett agreed that the bleeding from TTC had stopped, but he still wondered if the system had changed the customer relationship.
"They are still far behind in good communication with passengers.
I'm still on that shorter tram.
He said.
"You may see far fewer complaints, you can't find the sleep ticket collector, and TTC staff may have received information that they were being monitored," he said . ".
Blackett believes the toxic mood in transit has lasted for years.
Technology has just opened it up.
He cited an incident in which a collector refused to believe he had paid the full fare.
As Blackett tried to move on, the transporter opened a scene and locked the revolving door.
"That's 1998, but I don't have a phone that I can take pictures of and I don't have Twitter.
"Culture and immediacy have changed," he said . ".
Stanz has his own anecdotes.
She recalled being trapped in the tunnel on an overheated, crowded train for "20 minutes ".
None of the announcements explained the delay.
When she complained to her predecessor, Adam jambron, a former transport chairman, she said he did not respond.
Another time, she saw a TTC worker throwing a newspaper on the train floor.
When Stintz spoke, the transit worker, who did not know the city councillor, said it was not her job to pick up the newspaper.
"It doesn't matter who it is to work.
"This is our system," Stintz said . " His task now is to convince TTC employees and the public.
"I think people are starting to believe that we are committed to change," she said . "
But she will never say everything is fine.
TTC is still too crowded.
Its capital restrictions are serious.
But, she said, "there is no need for funds to treat passengers like they do with customers.
In 2009, when the rider relationship became evil, Peter Milczyn, the other member of parliament, was already on the Transport Board.
"For the longest time, we felt like we were trying to climb out of the pit.
"You can see the light and hear the sound, but you are still at the bottom," he said . ".
Milczyn said that although public criticism is offensive, TTC has become complacent and even a little arrogant, which may make sense.
There is a feeling, he said, that "To be frank, passengers sometimes get in the way of a good transportation system . ".
Now, "it feels like we're saved.
"Byford, in different systems, sees what works and what doesn't.
"He has nothing to do with the corporate history here," milchern said . ".
For example: instead of waiting to clean the train after work at night, they quickly pick up the mop every time they arrive at the Kennedy and Finch terminals.
"The same employees, the same cost, are just different from the way they used to do things (Years)
The result is better, "he said.
Milchin said Gary Webster, the former TTC chief, knew there was a need to change and he was fired by supporters of Mayor Rob Ford for no reason.
Webster hired Byford, before it came to the London Metro, Chris Upfold, TTC's first chief customer officer.
The main recommendation of the O'Brien Group is to create the location of Upfold.
But he says his vision is not a literal interpretation of the report, and he believes that every change requires data and business cases to justify it.
The panel recommends more customer service training for employees.
But Upfold says it's expensive to give extra classroom instruction to drivers and collectors, which is just a way to improve the service.
"Training is one of the ways to gain ability," he said . "
This includes peer coaching, close supervision and online classes.
TTC strengthens the mystery shopper program to help identify employees who need additional help.
"Not sheep --
"Immerse everyone in it and say that everyone needs to come in for the same level of training and you can focus on your resources," he said . ".
Complaints of falling last year rose again, although Upfold was not worried.
"Before February, the customer service center will open 8. m. ’til 5 p. m.
A Friday. 40 hours.
Open now 7 to 10-
It's 115 hours, so we 've doubled our opening hours . "
In the past, people used to call in before or after the complaint department opened the door.
The fact that they were unable to register the complaint did not make the complaint go away, which just increased the frustration of the rider.
They are a useful barometer, he says, but in any case you can't run a system from the complaint department.
"If you manage your business just based on the number of complaints, you won't do the right thing.
You will never turn off the tram line until it gets so bad that you can't actually run the service.
You get the worst of both worlds: you get performance on deteriorating assets and then eventually it crashes and you can't run this thing anyway.

GET IN TOUCH WITH Us
recommended articles
Knowledge INFO CENTER FAQ
✨ Portable Smart Touch Screen — Redefining Lifestyle Displays
Technology today is not just about function — it is about attitude, personality, and the comfort of being able to control life the way we want. The portable smart touch screen, offered in 21.5”, 27”, and 32” sizes, has become one of the most exciting modern lifestyle displays. Often called a “personal mood screen” or “girlfriend screen,” it is loved for its elegant design, intuitive touch interface, and ability to transform any corner into a stylish and interactive space.
Smart Podiums Are Redefining Modern Classrooms: The Upgrade Every School Should Make in 2025
In an era where digital learning is evolving faster than ever, schools around the world are searching for tools that can elevate teaching efficiency, support hybrid learning, and create engaging, interactive environments for students. Among the many education technologies emerging today, one solution stands out as both practical and transformational: the Smart Podium.

A smart podium—also known as a digital lectern or intelligent teacher’s desk—combines advanced interactive technology, built-in computing, multi-device connectivity, and centralized classroom control into one sleek, user-friendly workstation. It is fast becoming the new teaching hub in smart classrooms, training centers, government institutions, and universities.
Transform Outdoor Communication with ITATOUCH Outdoor Digital Displays
In a world where attention is the new currency, ITATOUCH Outdoor Digital Displays empower businesses, schools, and organizations to communicate smarter, brighter, and more effectively. Designed to perform flawlessly under any weather condition, our outdoor digital signage solutions bring your message to life — rain or shine.
Transform Your Space with ITA TOUCH Indoor Digital Displays — Smart, Stylish, and Powerful!

In today’s fast-paced digital era, visual communication has become more important than ever. Whether in retail stores, hotels, schools, or corporate offices, the right digital display solution can instantly capture attention, deliver clear messages, and elevate brand image.

At ITA TOUCH, we specialize in indoor digital display solutions, offering both wall-mounted and floor-standing models that combine advanced technology, elegant design, and flexible functionality.
Smart Podium – Elevating Interaction in Classrooms and Conferences
In today’s digital era, traditional podiums no longer meet the demands of modern teaching and professional presentations. Educators and business leaders alike are seeking solutions that combine flexibility, interactivity, and seamless connectivity. The Smart Podium was designed with these needs in mind—transforming the way ideas are delivered and shared.
The Future of Classrooms and Conferences: Smart Podium Solutions
In today’s digital era, traditional classrooms and meeting spaces are rapidly evolving. One of the most innovative tools leading this transformation is the Smart Podium. Designed to integrate advanced technology with practical usability, the smart podium has become a powerful solution for both educators and professionals.
ITATOUCH IP66 Outdoor Display – Reliable Digital Signage for Smart Cities
In today’s fast-moving world, outdoor advertising and public information systems require displays that are not only clear and bright, but also durable enough to withstand harsh environments. ITATOUCH, as a professional OEM manufacturer of digital display solutions, proudly presents its IP66 outdoor display, designed for high-performance applications across multiple industries.
Why Digital Displays Are Transforming Modern Communication?

In today’s fast-paced digital world, traditional signage is no longer enough. Businesses, schools, and public organizations are rapidly shifting toward digital displays as a more dynamic, efficient, and engaging way to communicate with their audiences.

At ITATOUCH, we specialize in high-quality digital display solutions that combine advanced technology with sleek design. Our displays are widely used in education, retail, hospitality, transportation, and government sectors.
The Future of Collaboration and Learning: Why Interactive Flat Panels Are a Game-Changer
In today’s fast-paced digital era, communication and collaboration tools have become more important than ever. From classrooms to boardrooms, the demand for smart, interactive technology is reshaping the way we learn, teach, and work. Among these innovations, interactive flat panels (IFPs) stand out as one of the most powerful solutions.
no data
Established in Oct, 2016, focusing on the interactive high-tech products, specializing in the development of LCD touch screen monitor, interactive whiteboard, interactive learning software, infrared touch screen frame, interactive tablet … etc.
INFORMATION FOR INQUAIRY
Tel: +86 755 28281849
Wechat & whatsapp: +86 13582949978
Address:  Building #123, Mansheng Industrial District, Gongming Town, Guangming District, Shenzhen, China
Copyright © 2022 ITATOUCH| Sitemap
Customer service
detect