There are more than 11.
Today, there are 4 billion videos online. only on Google sites such as YouTube, comScore reported more than 5 billion videos.
What do you think is cool?
Scott Ferber, chief executive of TidalTV, has an idea: a guide to online TV.
"Everyone on the internet thinks you can do anything by searching," Ferber said . ".
But you can't, he said.
His company is one of the new web destinations with full service
TV shows and movies are broadcast to consumers through the Internet.
"I feel strongly about it.
From the beginning, I said that we need a programming capability, a guide. like look.
"Ferber has invested $15 million from New Enterprise Partners and Valhalla Partners, and his approach to posting videos online is the winner.
He has some credibility in talking about search. he is a colleague.
Founder of advertising
One of the most successful online advertising networks ---
Time Warner bought it in 2004 for $0. 435 billion.
He sells ads in TidalTV's video stream at prices ranging from $20 to $40 per thousand impressions.
What could Ferber be doing?
A high on Tuesday, Hulu
Online video distributor of personal data supported by NBC and News Group
, Launched a "Channel Guide" similar to the grid format ".
While it doesn't highlight the show for consumers right now, the grid does follow TidalTV's lead in the genre of attention, not just the show of individual shows.
In Faber's view, search strategies can be very successful for Google's advertising sales, but this does not necessarily guarantee the type of audience advertisers often need before buying TV commercials online or offline.
In other words, when the behavior and automatic positioning system is built into TidalTV, he believes that it is irreplaceable for human editors to assemble content on a regular basis to attract an online audience.
Baltimore so far
The company has signed agreements with 30 content providers, including The Associated Press and NBC News.
Businesses like Hulu and Joost (
Supported by CBS and Viacom)
He is trying to open up a big market.
According to TNS Media Intelligence, advertisers spent about $64 billion on television last year.
Broadcasters are increasingly moving markets online, hoping to keep in touch with consumers raised on the Internet-
At the same time prevent their programs from being pirated online.
"It's important to plan content in a programming sense," Ferber said . ".
Sounds like a nightmare? It is. (
Ferber says there is an interface on the drawings that allows people to program their own channels. )
While the site was only available to the public in July, the strategy showed some signs of life.
About 65% of TidalTV's video viewing comes from the guide.
It serves about 557,000 people. -
There are about 84,000 unique viewers-
According to comScore, this is the first month.
So Ferber says he is increasing the number of people playing video channels on his system from 3 to 5 to focus on niche themes and general programming.
"This reflects the fact that there are many ways to find and discover quality content," said Hulu CEO Jason Kilar . ". But Kilar--
Former Amazon executive. com --
Despite his new grid, the channels below it are all about searching, he said.
Their content is a mixture of algorithms and popular user-selected videos identified as similar. Hulu--
The report from ComScore provides approximately £ 119.
There were about 9 views 4 million times.
July 7 million unique audience-
After noticing that more and more consumers are searching through genres rather than showing, start building grids in May.
"It's largely about the sale of goods, and it's also a lot about impulsive business," Kilar said . ".
There may be a way to use consumer impulses crazily by highlighting content, rather than waiting to be found through search.
Like TidalTV, Hulu sells video ads on its shows, and the new channel improves the ability of advertisers to buy viewers through their genre choices.
Hulu CEO will not say himself
The advertisers it provides will lead to a higher definition-or more--ad sales.
But he acknowledged that his staff had recently focused on authorizing content such as anime to provide information specifically for the channels of the grid.
There is no doubt that it is too early to know exactly what strategy-if any--
Ferber of Will altv swore that there was gold in his grid: "I hardly dare to reveal the secret.