using online auctions to generate leads - electronic signs for sale

If you already have a business, use auctions to create leads for your business, here are some ways to use Internet auctions to get into bigger markets and sell more products.
Terri CookEBay is currently the largest and best online auction site.
This is a dynamic changing market for goods and services on the Internet.
I mentioned eBay in this column, but the strategies and techniques discussed apply to any online auction sites or trading community articles that continue below. . . If done correctly, eBay can be set to "lead generation machine" for any type of business ".
Better yet, you can make money and generate leads on eBay.
Let's say you have a service business and you want to compile a list of potential customers.
I suggest you put together the article you wrote (
Original material best)
And organize them into a short emailbook (i. e.
E-books. )
An advantage of e-commerce
There is no distribution cost for books.
Customers only need to download emailbook file(s)
Their computer.
There are many services that make it easy for customers to pay for and then download the emailbook. Clickbank (www. clickbank. com)
This is the service.
What do you need to do? List your e-
Book the right category on eBay.
Item description is very important.
You need to convince your prospects of the value of your product or service. In your e-
Book, show your knowledge of excellence in your subject area and include a link (
Or a few links)
Your website.
Be sure to include additional contact information and state that it is easier or better to use your service than the customer does it himself.
This technology works very well if you do it right
Your thread won't actually cost you anything.
How do you make money by doing this?
You can spend extra time on your email
Book, put together some great original material and sell electronics
Book at a reasonable price.
This is how it works: Let's say you have an email
Books you want to sell
I did some research and found most emails
Books on EBay cost less than $15.
What if you put together a very comprehensive book filled with valuable information that took you quite a bit of time to compile?
Your research leads you to believe that you should not sell this material for less than $40.
What are you doing?
You can divide the book into smaller subsets for $14 per book. 95. . .
This seems to be the price of any well-marketed e-
Books are available on eBay.
However, I would suggest that you use the power of eBay to generate thousands of qualified leads. . .
Then sell directly to these people at your higher price.
Here's how to create the "mini" version of your booka 5-
A subset of 10 pages of reports or larger works.
Sold on eBay for $1.
00 or whatever you think will attract the most bids.
I recommend $1 based on the content of the mini email, maybe up to $5book.
It is important that the bid price is low enough that interested people do not think twice.
Your goal is not to make a lot of money when selling this "teaser" report.
Your goal is to generate as many leads as possible and then use these qualified leads to sell your larger work.
If your title is good, the cover design is good and the price is low, most people who are interested in the subject will bid.
Then you charge another $1. 00 per e-book.
Your delivery cost is zero because of email
The book is delivered digitally ".
"The cost of getting your customers is almost zero.
Your only fee is eBay's listing fee and credit card transaction fee, both of which exceed $1.
00 you get it from each winning bidder.
Now, the beauty of this "system" is that after the auction is completed, all the email addresses of the bidder will be sent to you automatically.
You have a built in
Automatic lead-
Generator go!
All you have to do is make your electronics
The book is very appealing and people will bid for it and then all email addresses will be sent to your inbox automatically.
These are qualified leaders and you know they are interested in the products or services you provide.
Now, it's up to you to create additional sales (
Higher sales profit)
These customers acquired through eBay
You can use this method to build important mailing lists in a very short time.
When you do this, you need to make sure (
You use their e-book)
You request permission to keep them on your free "update list" and give them a chance to sign --up or opt-out.
This is important and this system doesn't do you any good if you don't follow --
Through the clues you get.
You have to consider how you will handle the leads after you get them. Letters? Emails? Audio tapes?
All of this can be sent to your prospects for subsequent sales.
Get the names and addresses of each eBay customer you get and follow them regularly to sell them more items they just purchased.
If you sell them a "mini" electronic product
Book, follow up and try to sell them the full report.
Send frequent emails for various other products.
What else can be done for those qualified leads?
Put them into a database or set up an Excel spreadsheet to track them.
Occasionally send them a coupon and they win $5 at the next auction.
Useful to me.
People go back to my auction and bid on the other things I listed instead of throwing away $5.
You can also send them a regular email with your "special offers.
"Remember, your goal is to build a long term
Build long-term relationships through commitment to customers.
Let them know if you have something you think they will like!
That is notpayers?
There will always be a few.
My opinion on this is to send them a mini emailBook anyway!
You are trying to create leads and sell your larger work.
Who knows, they may feel guilty because you sent something for free, they may buy your whole book to ease some guilt!
This is the "clue"
Generate formulas in numbered order ": 1. Create an e-
Introduce your products or services to people. 2.
Create a report that is a mini version of the full book you actually sell. 3.
List mini e-
Bid Opening in name to book in the appropriate category on eBay. 4.
Collect money at the end of the auction. 5. Deliver the e-
Book with the winning bidder. 6.
Collect "qualified" leads for them to choose
In your mailing list. 7. Follow-
Sell them your real book or service. 8.
Follow up on offering related products and/or services or special offers.
This technology is also applicable to other projects, not just services and e-commerce. books.
Do you have a sample of items that can be auctioned for $1? 00?
Are you low-
Pricing items that can be auctioned for less than $5?
Use example or low-apply the above steps
The price of goods, not electronic productsbook.
The only thing to keep in mind here is that you now need to consider the cost of shipping the item to the winning bidder (s).
After the correct completion, eBay (
And any online auction site)
You can set up to "lead generation machine" for your business ".
The key to success is to stick to and use these leads effectively to build a loyal customer base.
= Terri Cook is an eBay power seller and president of online auction
She has starred in PowerHomebiz. com.
Learn more about Terri's auction business at netauctionsznet. com.