visualize the future with digital signage - digital signage software

Jose AvalosBusinesses is committed to motivating customers to visit physical stores, facing the challenge of how to best understand customers, strengthen their brand image, improve efficiency, increase revenue and reduce costs.
Digital signage is one of the tools to overcome these challenges.
Today, smart signage and interactive kiosks provide enterprises with the ability to access customer data in real time.
Time, and provide personalized suggestions according to personal preferences.
A good example is fast.
Service restaurant in the cafeteria is being installed
Provide better service and understanding for customers. Fast-
For example, the food giant Wendy has installed more than 1,000 self-service food sets
Ordering kiosks in USAS.
Last year, the move highlighted the growing popularity of the new smart kiosk.
Adopting innovative technology is expected to reduce costs while improving sales and customer satisfaction.
As far as the fast food industry is concerned, interactive kiosks are driving the total sales of each transaction.
Ability to collect real data
From targeted marketing and smarter decision making, time data promotes everything
Better customer experience and higher profitability.
The link between advertising and outdoor digital signage is being used today by advertisers who want to customize information for specific groups of people.
For example, accurate tracking requires symbols to be able to distinguish between 25-year-
A 55-year-old womanyear-old man.
Using face detection technology and artificial intelligence (AI)
, Depending on the analysis of who just walked into the store or parked in front of the shop window, different ads can be displayed.
This may mean a higher shift that ultimately raises the bottom line.
The data collected from digital signage is completely anonymous and the result is aggregated for a specific population group, but not personalized.
But now, some retailers, such as Loli & Pops, are testing the ability to identify and target individual loyalty program members --who have opted-in —
When they walked into a shop
Privacy is, of course, an important consideration.
Businesses should ensure that their advertising and marketing comply with applicable local laws and respect individual customers. Ultimately, AI-
Driven analytics will enable advertisers to track whether customers have purchased products related to the custom ads they see.
Advertising attributes link promotions to results and are the holy grail for retailers and advertising companies.
The connection point between advertising and results is essential for companies investing in kiosks and digital signage.
As advertisers gain a better understanding of how digital signage delivers ROI, this will enable them to best leverage the technology to personalize the customer experience and increase profits.
Whether it's digital signage or interactive kiosks, companies investing in this technology should ensure that their systems can scale and grow with their needs.
It is important to ensure that the technology being implemented can respond to future growth and adapt easily to new features.
It is also crucial to be able to add new features through a software upgrade without having to invest in new hardware.
Intelligent Display Module (SDM)
For example, offer scalable media player solutions optimized for digital signage, kiosks, and point-of-sale systems.
It can accommodate a wide range of processors
From Atom to Core i7-
And can handle any amount of work required to run smart logos and interactive kiosks.
Intel's innovative vision technology enables
Provide a powerful high-performance platform for artificial intelligence
Related calculations.
This helps manage the processing firepower required for workload consolidation in computing
Intensive application of artificial intelligence.
Visual solutions such as digital signage and interactive kiosks enable companies to deliver dynamic content, improve efficiency, and save time and money.
Sensors for collecting real data
Time data can now be paired with machine learning systems and IoT connectivity to facilitate data analysisthe-fly.
The result is better targeted advertising, better customer experience, and ultimately a positive impact on profits.
To learn more about Intel digital signage solutions, visit. intel.
Com/digital signage.
Jose avaros heads and manages the world of Intel
Extensive retail and digital signage business.
He holds an executive MBA from Harvard Business School, a master's degree in electrical engineering from Arizona State University, and a bachelor's degree in electrical engineering from the University of Illinois at Urbana. Champaign.
Follow him on Twitter @ intel _ jose.