NEW YORK (Reuters)-While Wal-Wal-Mart Stores Ltd. (WMT. N)
The world's largest retailer has cut prices for toys and games twice this year's holiday, but does not rule out another price cut.
Scott McCall of Wal-Mart said: "We analyze our business every day. Wal-Mart Stores Ltd. ’s (WMT. N)
In an interview on Wednesday, vice president of toys and sales manager of the department.
"At this time of year, we make decisions every day --
Sometimes even every hour.
In the face of disappointing sales, Wal-Mart
Wal-Mart Chief Executive Lee Scott has vowed that the company's "most aggressive pricing strategy ever" will revive sales during the holiday season. So far, Wal-
When Wal-Mart tried to attract shoppers to its stores, it announced a price cut for more than 150 games and toys.
But in November, Wal-Mart
The first month of Mart is the same.
Store sales have declined since April 1996. While Wal-
Wal-Mart said that the number of passengers in stores dropped this month, saying that the average consumption of shoppers has increased.
Mccauler said high-
Toys like Hasbro’s HAS. N life-
Small pony cream sugar, Walmart-
Mart sells for about $268 and Hasbro's Zoombox portable projector is built in
In DVD and CD players, Wal-
Wal-Mart advertised for $248 and sold well.
Toy manufacturers are producing more high
But he doesn't necessarily see a reversal in the US market. S.
Sales in the toy industry are down.
“I’m not sure . . .
"At the end of Christmas, if it will lead to an extraordinary year for the toy industry, or not, it will be over," he said . ".
From this year to OctoberS.
Sales of toys have declined.
According to market research firm NPD Group, the growth was 4% compared to last year.
According to NPD, the toy industry is closely following the holiday sales season since November and December, typically accounting for 40% of total sales this year.
McCall said T. M. X.
The 10 th anniversary edition of "Tickle Me Elmo doll", "Elmo", is the hardest --to-
Looking for toys this Christmas
"We know it's going to be a good project --
"It turned out to be an excellent toy," he said . ".
"We expect demand to remain strong next year.
And Mattel. MAT.
N has increased the production of Elmo, McCall says it can't meet the demand, Wal-
The toy continues to be sold out. Fisher-Price’s Kid-
Tough Digital cameras have also become a surprising hit toy, says McCall.
Wal's camera is out of stock-
McCall says Wal-Mart's website is hard to find in stores.