The idea is to catch the eye and sell the advertising space according to the views generated through the outdoors, on other screens, there will be screaming children and boring parents in the pediatrician's waiting room, posters of babies and Health hanging on the wall --
Related information number
Instead, they watched a series of three
Minute videos of topics such as cleaning, child care and heart awareness are all told
The title is a video story that syncs with branded air purifiers, pediatric products, and hospitals in an eternal cycle.
Not long ago, these videos were called digital output. of-home (OOH)
There are screens for elevators, train stations and banks.
Now, these screens are everywhere. -
Whether it's a taxi, an office or a bus stop.
Adit Chouhan, a digital marketer and author, believes that outdoor advertising is going through a disruptive phase.
"The digital LCD screen is used to display quizzes, trivia and other engaging content on the screen to attract attention, which is mixed in between loops with ads.
Current short
"Formal content is the same version of evolution," he said . ".
The final idea is to grab the eye and sell advertising space based on the point they can generate through outdoor and other screens.
New content-
The age screen is clearer and more suitable for the audience. Short-
Over the past few years, Table video has matured due to social media users.
However, marketers believe that, in addition to hashtagsIt, the life of brand content is for entertainment and teaching the audience, which is different from the traditional way of advertising, including advertising, banner advertising, social media advertising
"With such high availability of branded content, marketers have to work to find more than one way to take advantage of it and reach more people from the target audience," Chouhan said . ".
But not all forms of branded content are available to the public screen.
The reason is that the attention of the public large screen audience lasts for a short period of time, because they are always on the journey.
This means that brand content should be created specifically for these screens, rather than copying social media campaigns.
However, some marketers also go a step further by advertising branded content on public screens and directing it to social media platforms to ensure they have a greater presence and are visible everywhere.
Sanjay Guha, owner of Acquist's marketing and information solutions, believes that the big screen provides more visibility for content and brands.
"A comprehensive mix of media is always effective.
Instead of looking at numbers in isolation, it is better to use geo-fencing for targeted digital marketing where GPS is used to create virtual geo-boundaries, enables the software to trigger a response when a mobile device enters or leaves a specific area.
In short, display ads with public ads.
"This will make the impact more meaningful," he said . ".
Success of short selling-
Formal video is the ability of analytics and advertisers to create content specifically for the audience.
Internet of Things (IoT)
Other technologies allow marketers to customize their screen content for the audience.
"Once these digital screens are connected and managed remotely through a central system, as Google's double-click on publishers did to online ad inventory, the content displayed on each screen can be customized using AI based on the targets around the screen/location.
"The system hasn't evolved yet, but I don't think it's far away," Chouhan said . ".
The key to broad technology growth --
However, the electric customization will depend entirely on the cost
Effectiveness of the programme.
At present, high use of social media
Terminal analysis can interpret a person's interest, but in public, the goal of the big screen is a broad user base, which makes it possible for major consumer brands to advertise rather than niche products.
As with the market itself, India's marketers are very sensitive to costs, according to Guha.
"It depends to a large extent on the effectiveness and return of the costent that marketers see.
Otherwise, it may be too costly to do so, "he said.
Before this, the screen will continue to display pre-
The loaded content is tailored to the overall interests of the region-specific audience.
It is designed to entertain and teach the audience, different from the traditional way of advertising, including advertising, banner advertising, social media advertising
However, the electric customization will depend entirely on the cost