we’ve reached peak smartphone. what are apple and samsung going to do now? - new smart board

You really don't need a new smartphone.
Of course, some of them squeeze more screens into smaller shapes.
The camera will get better and better if you look close.
You have to live under the rocks and miss the noise of Apple on the 10 th
Anniversary of IPhone X or Samsung Galaxy s8
Many in the smartphone industry are convinced that this latest product will bring the "super cycle" of upgrades ".
But the truth is: more and more Americans decide that we don't need to upgrade every year.
Or every other year.
We're not locked in two anymore.
The contract and telephone for one year is stronger than before.
The new stuff is not so tempting for my professional gadget.
Holding a cell phone is better for our budget, not to mention the environment.
That means we.
Mobile phone manufacturers
I need to start thinking about them like cars.
Our smartphones may have reached their peak.
Global shipments fell 0.
2017 1%-
This is the first decline, according to research firm IDC.
Smartphone shipments in the United States have only increased by 1.
6%, the largest increase.
As early as 2015, Americans changed their mobile phones after the age of 23.
According to data from research firm Kantar world panel, an average of 6 months.
By the end of 2017, we had been here for 25 years. 3 months.
"Is smart phones valuable to people?
"The answer is definitely yes," Gartner analyst Brian Blau told me . ".
"Are these devices enough to meet people's needs today? Pretty much.
On Thursday, Apple released its first
Unit sales of Iphone phones have been declining during the holiday season.
Starting at 78, it's just a detective. 3 million to 77.
3 million mobile phones
These results can reflect a decrease in Apple's week. 13 vs. 14 —
The latest models will be launched this year.
In any case, Apple's results suggest that the "super cycle" of the phone upgrade is not entirely super.
Apple chief executive Tim Cook said in a conference call with stock analysts on Thursday that Apple would not "focus too much on" The time between people buying new smartphones.
"We are very excited about the iPhone X reception," he said . ".
One of the main reasons for our behavior change is that mobile phones now look very similar.
"Consumers Say I buy when I see something new or hear what I need," said Ryan Reith, vice president of IDC . ".
Many significant recent advances, such as augmented reality, have been made primarily through software.
The IPhone X uses the camera in a new way to identify its owner and environment
But it will take time to see more interesting uses.
Even if some investors don't like it, a longer mobile life cycle is a compliment to Apple and Samsung.
This shows that their products are reliable and not easy to wear.
Adding to the waterproof performance of the iPhone 7 and Galaxy S7 has helped a lot.
The slowdown in the upgrade cycle does not necessarily mean bad luck for Apple or Samsung.
First, they now charge more for the iPhone X, like $1,000. (
That's why Apple's iPhone dollar sales data is still rising in revenue reports. )
They are now selling US accessories such as Samsung's Gear VR and Apple's HomePod, as well as services like Apple Music that we will pay for in the long term.
However, mobile phone users with longer life will still have some new needs.
In December, Apple admitted that its software was slowing down the wear and tear of its phones, triggering demand for iPhone battery replacement --out batteries.
It makes up for it by offering discounted battery alternatives to everyone, and it's so overwhelmed that many of its stores have been booked for months.
This shows how many of us would rather repair our existing phones than buy new ones.
An analyst said Apple would lose $10 billion in sales as a result of replacing batteries.
When I walked into the Apple store to replace the battery on the iPhone 6, the Genius Bar volunteered to "tune" My entire phone ".
I thought it was weird at first.
What are they, giffy? Actually, yes.
Like cars, the phone will need hardware and software services when we stick to it for longer.
Samsung has also set foot in the game, including trying to serve trucks.
Handset manufacturers will have to consider designing software updates to support older phones for longer periods of time.
Is it expected that iOS 12 will boot the iPhone 5S this fall?
As both Apple and Google want to develop features that turn phones into full phones, it will cause tension --
Mature computers, but need faster processors in newer models to do this.
How long we will stay on our phones may be limited.
"I don't think the replacement cycle will be more than three years," Carolina Milanesi, a consumer technology analyst at Creative Strategy, told me.
People using their phones for a long time will make the industry look more like laptops and PCs.
But Milanesi said, do not count desire.
People still upgrade their phones to a projection of their personality, or because they have to have the latest genius --bang tech.
Biju Nair, CEO of HYLA Mobile, who helped the industry collect and re-use used phones, believes that the replacement cycle will accelerate again due to "FOMO factors" or concerns about missing out.
He said there are still concerns about missing new innovations, new experiences and new business models for handset makers and network operators. (
According to the latest data from his company, the average use time of mobile phones retired in 2017 was 78 days longer than last year --
A total of 2 now. 59 years. )
I am ready to be shocked by future phone upgrades.
A major leap in battery performance will be in most people's most
But there are many scientific obstacles to overcome.
A few years later, the next major upgrade moment may be a mobile phone capable of providing 5g services, which brings you mobile data for steroids.
Smartphones may be like laptops, and with the rise of smartphones and tablets, smartphones will be buzzing all the time.
Then one day there will be a whole new technology that will capture our dollars.