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welcome to digital narcissism - digital advertising display
Surprisingly, in this age of digital narcissism, the flashy headlines on Twitter and the false celebrity death memes have gained so much attention, our content portal is entered through the lens of our favorite and most admired people, and traditional and digital publishers now have to grab their attention in a more glittery way.
What have the words we read become? There are a lot of gathering forces that can convince you to develop skilled techniques for words that improve the public's IQ, inform the world, and inspire us more-
On many levels-
Almost in decline.
It turns out that we are a country that is no longer interested in today's topics, but I would rather share a meme that contains a vague character in cult classic movies, princess bride shared an article on the progress of micro 3D printing on Facebook, which could have many significant impacts on how we make products and how we can improve health care.
Of course, one of the ideas plays a role in the shallow water of the knowledge pool, while the other idea is more to play a role in the deep water area.
But it turns out that in a world of 140 peoplecharacters (
Thanks a lot to Twitter ).
Most people do not use all of these published words. . .
We are more interested in clicking, sharing, adding one, tweeting, etc (
And it's not very important). She's so heavy.
Surprisingly, the flashy titles on Twitter and the false celebrity death memes received so much attention in the early days of the blog, with the most hits being those eye-catching
Some may argue that the Huffington Post commented on this type of content in the contest of focus and SEO.
The truth is, Huffington Post is not alone.
Not only does it compete with a large number of online publishers and traditional publishers, trying to figure out how the digitization of media forces them to rethink publishing, but they are now competing with you and me-
New Publisher of content.
Can you step back and be a consumer? We used to live in a digital world where AOL or Yahoo served as our home page/internet portal.
These pages are carefully crafted and edited to make sure that you will not only come back, but will be the personal destination of your choice.
Now, as a gateway to the world, we have turned to our own Facebook, LinkedIn, and Twitter profile pages.
Welcome to digital narcissism.
In this age of digital narcissism, our door to content is through the lens of our favorite and most admired people, and traditional and digital publishers now have to grab their attention in a more flash way.
Instead of competing with each other just for your attention, they face one of the most powerful opponents in the struggle for attention: your friends and acquaintances.
Now, stories like "10 people on Twitter you have to focus on" are competing with the best friends you tweet, "You have to look at this. . .
"There is a link to whatever is getting their attention.
After slides, the blog is still going on, and you think winsIt finds that we have to be careful in these brave new times.
Earlier this week, the Pew Research Center released a new report that the news media paid 2013 attention to the status quo of the US news industry.
Poynter gave a wonderful review of the report and had some additional insight into their news project, with news media 2013 status showing how the industry responds to the "ongoing" of resources
Some of the key findings of the Pew Research Center are: a glimmer of hope.
In this era of traditional media purgatory, the first-line hope may be the growth and growth of smartphone and tablet users ---
The number of readers continues to grow at a strong rate-
But efforts are still being made to find advertising revenue to support the model.
Poynter says revenue from smartphones and tablets is "basically gone"show. " Ouch.
A bigger problem.
As the Pew Research Center points out, we are consuming 140-character content and being driven by crazy titles, which is not a different concept from the state of the news media in 2013.
In fact, if you combine these two ideas, you may find yourself staring at the barrel of a very boring gun.
As can be seen from Poynter's article: "The hardest news comes from the digital field, and Pew researchers have found that the big dog ---
Google and Facebook-
It has locked in the growing advertising space for mobile and video.
Google is now the leader in digital display advertising and search.
As analysts Gordon Borrell and others have predicted, if the next important thing is local advertising for the preferences revealed by individual Internet choices, people must believe that Google and other companies have awesome cannons in their hands.
"For the record, Google and Facebook hire journalists in the newsroom, will they be careful with what you consume?
If you record Charlie Rose on your DVR, as a way to clean up dancing with the stars you're watching, imagine what your digital spending will say to you.
We are all submerged in the ocean of tweets, links, status updates, and so on, and this information may give us an idea of a wider range of social charts, but it may not make any of us smarter, nor will it make our world view beyond our own short-sighted borders.
As traditional media strives to maintain a viable business model, online publishers strive to compete for attention while earning revenue from the banner ads or sponsored content they are making, we may well find ourselves in a world where the depth and breadth of the text
With the massive growth of online video, audio, etc, content-based content is overwhelmed by everything mentioned above.
According to MediaPost News, nearly 4 billion minutes of video ads were broadcast in February. S.
Consumer consumption 3.
Streaming video advertising in February took 8 billion minutes.
The consumer browsed 9.
Last month, Google launched 9 billion video ads (YouTube)serving an all-time high of 2.
ComScore found 2 billion ads.
"How long do you think the average video viewing time on YouTube is further proof that we don't get much depth, and maybe all of this quick, free and short content actually changes the news consumer.
Maybe we don't dig deep into the problem and use the speed of information exchange as the real value. it feels like something is missing.
As the discourse changes, more and more articles are published by everyone on multiple platforms in front of different screens, and as we know so far, we are likely to be at the beginning of the end of the written content.
If you do this, you may be one of the last few people who want to dig deeper and it may be a good skill to start instilling this in others.
As we know, the content is changing completely and adapting to the new era.
Will you miss a long world?
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