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This refers to a form of digital advertising that is bought and sold through automated computer programs in the exchange of advertising.
It is believed that this kind of advertisement helps to better position the advertisement, because the technology like artificial intelligence is used to evaluate the behavior of the consumer and provide the advertisement accordingly.
Programmed advertising is considered by many people as the future of advertising, in sharp contrast to the old advertising style, in the old advertising style, the placement and billing of advertising is determined through human negotiations, various human errors and other prejudices are prone to occur.