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why ex-sun micro ceo scott mcnealy is back working again - digital signage software
NEW YORK (TheStreet)--
Scott McNealy, former CEO of Sun Microsystems, is not an outspoken person, whether it's about the Fed, politics, Silicon Valley or his new company Wayin, which tells advertisers who watch content online, and give them a better understanding of their marketing efforts.
McNealy, 60, who helped Sun during the boom in Silicon Valley in the 1990 s, is now proud to be able to show his teenage boys what he has done in his life.
McNealy said in a telephone interview: "When my boys were 2, 4, 6 and 8, I left Sun and now they are between 13 and 19
"They were happy to see me back at work ---
They saw 5,000 yards staring at dinner.
I got up three times at dinner and called and I was working on weekends.
My golf skills are declining and my waist line is growing.
It's hard for Wayne Gretzky to do this, but I can do it.
"In 2010, Sun is by Oracle (ORCL -Get Report)for $7.
4 billion, long after McKinley came down from the top spot.
But he points out that he remains focused on Oracle and picks up the phone whenever Larry Ellison, Oracle's CTO calls.
"Whenever they call, I will help and I will be invited to the meetings and shows they have. " he said.
"But I'm busy myself these days.
"Wayin is far from Sun, where McNealy and Jonathan Schwartz sell computers to engineers, creating languages such as Unix computer languages and Java.
Despite this, McNeilly is still proud of his new career.
"Everyone is trying to figure out if they're going to get Uber," says McNealy, referring to industries that are disrupted by emerging private companies.
"We believe that TV and traditional advertising will attract Uber, but they are still the main form of participation.
All of this will be touched and [be]
Interactive, realtime marketing.
Think of us as a digital advertising agency with a huge database.
"The advertising market has been in a changing state, and traditional advertising venues like TV are being subverted by social networking giants like Facebook (FB -Get Report)and Twitter (TWTR -Get Report)
And the continued growth of internet advertising giants like Alphabet (GOOG -Get Report)(GOOGL -Get Report)Google.
Wayin generated revenue through the cloud subscription model, but McNealy declined to say exactly how much revenue the company generated. Denver-
US-based Wayin received about $50 million in private money from investors, including US venture capital partners. WDAY -Get Report)co-
Television producer Bert Sugarman, founder and chairman of former entertainment presenter Mary Hart, Dave duffeld.
The company is trying to connect advertisers and marketers with people who actually watch and participate in advertising, which McNealy believes is different from traditional advertising agencies.
"We inject conversation and machine learning into society as a whole and use the database to own and acquire (
User generated content
"Because of the nature of real time, persuasion activities," McNealy said . ".
"My kids don't watch TV, but they often watch their computers, mobile phones, iPads, billboards and digital signage.
I think it will be new persuasion and engagement.
List of people we will watch and participate in--
No one gave it to them . "
In today's connected world, digital communication is no longer limited to indoor environments. From retail storefronts and transportation hubs to smart cities and hospitality venues, businesses are increasingly relying on outdoor digital displays to engage audiences, deliver real-time information, and strengthen brand visibility.
However, outdoor environments present unique challenges that conventional displays simply cannot withstand. Rain, dust, humidity, extreme temperatures, and direct sunlight can significantly reduce performance and lifespan.
This is where IP66-rated outdoor digital displays make the difference.
Education has undergone a significant transformation over the last decade. Traditional teaching methods that relied solely on blackboards, projectors, and paper materials are rapidly being replaced by interactive, technology-driven learning environments.
Schools, universities, training centers, and educational institutions worldwide are investing in smart classroom solutions that improve engagement, collaboration, and learning outcomes. Among these innovations, the Digital Podium has emerged as one of the most important pieces of classroom technology.
A Digital Podium is no longer simply a lectern for holding notes. It has evolved into a powerful teaching workstation that integrates computing, touch interaction, multimedia control, device management, and classroom collaboration into a single platform.
As hybrid learning, distance education, and smart campus initiatives continue to expand, digital podiums are becoming an essential component of modern educational infrastructure.
In today’s fast-moving business environment, traditional posters and static displays are no longer enough to capture customer attention. Businesses are increasingly turning to indoor digital signage displays to improve communication, promote products, and create more engaging customer experiences.
From retail stores and shopping malls to corporate offices, restaurants, schools, hotels, and healthcare facilities, indoor digital signage has become an essential solution for delivering dynamic content in real time.
At ITATOUCH, we provide high-brightness indoor digital signage displays with customizable hardware and software options, helping partners and businesses create tailored digital communication solutions.
Introduction: Why Traditional Interactive Displays Are No Longer Enough
As smart classrooms and hybrid workplaces continue to evolve, many organizations are facing a common challenge: traditional interactive displays can no longer meet the growing demand for visual clarity, intelligent collaboration, and long-term performance.
In education, teachers need smoother writing experiences, better visibility in bright classrooms, and seamless hybrid teaching tools. In corporate environments, businesses require professional video conferencing, high-quality presentations, and reliable systems for efficient collaboration.
This is where the next generation of premium QLED interactive flat panels makes a significant difference.
With innovations such as QLED Local Dimming technology, 4K UHD display, AI camera systems, optical bonding, and flagship-level processing power, modern interactive flat panels are becoming more than just displays—they are transforming into complete smart collaboration hubs.
In today’s competitive retail environment, attracting customers starts before they even enter your store. A high brightness window display is one of the most effective tools for increasing foot traffic, promoting products, and enhancing brand visibility in shopping malls, retail stores, restaurants, beauty salons, banks, and commercial spaces.
Unlike standard screens that appear dim under strong ambient light, ultra high brightness window displays are specifically designed for storefront applications, delivering vivid visuals and clear advertising content even in direct sunlight.
ITA TOUCH operates a 20,000+ sqm smart manufacturing facility in Shenzhen, equipped with dedicated production lines for interactive displays and digital signage.
We welcome factory visits, online inspections, and OEM audits.