When was the Consumer Electronics Show last year (CES)
Many people are surprised and curious about the emergence of Amazon.
They don't have a typical booth on the trade show floor.
Instead, they installed the Kindle vending machine in Las Vegas airport (
Near ATM and Soda Shop).
Sounds like a set.
It's a bad joke, but it's not a joke.
As Amazon continues to grow, expand and diversify as one of the world's largest retailers and technology service providers.
Always pay attention when virtual stores do something physical.
Many times rumors keep popping up
Online retailer (
Market value of over $157 billion)
Physical retail outlets or delivery lockers are about to be opened (
Called Amazon Locker)
Or some other unique way to change the retail experience.
This kind of news usually sends a shock wave in retail and technology.
Some rumors are obviously false, others are true, and some of them are not working very well.
What makes Amazon so fascinating (
Dangerous for competitors)
They want to destroy and change the status quo of shoppers.
So last year's Consumer Electronics Show (CES)
Many people are surprised and curious about the emergence of Amazon.
Not what you think.
They don't have a typical booth on the trade show floor.
They didn't make a scene with celebrities.
Release of major products.
They didn't even have a crazy party at a stylish casino nightclub, hoping to get some B-
List reality TV stars to talk about them to TMZ.
Instead, they installed the Kindle vending machine in Las Vegas airport (
Near ATM and Soda Shop).
You may be wondering, this is nothing new.
Over the past few years, Apple, Best Buy and others have deployed vending machines that sell electronics.
For some consumers, it's hard to imagine buying a $250 pair of headphones like you're on your way to catch a plane,, the technology of these machines has developed to such a stage that these more expensive and complex sales can be completed without human intervention. the-go.
There may be more happening here.
Amazon has a lot of muscles.
Whether in terms of brand affinity or in the War of trying out new ways of retail.
This Kindle vending machine is easily considered another trick in the living room.
It feels like the beginning of the story.
Vending machines are likely to be the perfect way Amazon can use (almost)
Every corner of the world
They cost a lot.
There is no traditional infrastructure that retail chains must endure, an effective way to develop retail business (
Lease, landlord, area negotiation, staff, expenses, etc. . . ).
In fact, vending machines become as trendy and cool as pop musicup stores (
If you can imagine it! ).
They offer a surprise to potential consumers sitting around or through public space, who are not used to anything but pop pies and stale peanuts.
Retail is everywhere.
It's not about the Kindle Fire tablet or the Kindle Paperwhite reader.
This is not a problem with accessories either.
This is about the "retail everywhere" strategy Amazon needs to think deeply about in traditional retailers.
Amazon optimizes the online shopping experience-
From Web browsers to smartphones. One-
Click order and Amazon Prime only pushes their success to close-dominance.
It seems like a simple PR game where vending machines may be more in areas that may attract some of their media attention.
What we really see is another step in Amazon's desire to make sure that consumers need to buy things. . . anything. . .
They did it from Amazon.
What makes this more interesting is to think about what it all leads.
At the SC business fair 2014 held in Japan last month, Toshiba previewed a digital signage system called smartphones
Link signage that connects digital signage to smartphones using Bluetooth low energy wireless technology.
This creates the ability to send unique offers that consumers can control and optimize on their mobile devices.
This means that if multiple people stare at the same monitor, they may receive a different quote or form of content.
All of a sudden, you can start to see how the convergence of digital retail and physical retail creates a whole new paradigm.
When does Amazon know?
Now these vending machines will sell you electronic productsreader.
This is very simple.
They can easily link to your Amazon account tomorrow.
They can easily advise you on historical purchases you can buy on the spot and easily decide if you want to get them right away or if you want to ship them to your front door via Amazon Prime.
These vending machines can interact with your smartphone and/or tablet to create a richer shopping experience, and all of a sudden, we always think we know what the vending machine is (and can do)
Completely overturned.
This may seem sublime in the future, but technology exists.
This is the retail model that big brands are playing.
This is an additional direct relationship that a brand can have with consumers.
Who knows that the future of big retail may come from these small vending machines, Mitch Joel, who is the president of the distorted image company. -
One of the largest independent digital marketing organizations in North America.
His first book, six pixels of separation, named after his very successful blog and podcast of the same name, is a best-selling business and marketing book.
His new book, ctrl alt Delete, is now published.