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kobo announces touch edition ereader that\'s \'easier to use than ever\'
On Monday, Kobo announced the launch of the new E-Reader Touch Edition on Monday-a paperback-
Size equipment with electronic function
Ink touch screen.
\"We just want to make e-book readers easier to use than ever,\" said Kobo CEO Michael Serbinis . \".
\"You can click on the edge of the page on the screen to open the page, or swipe it with your finger and it will roll back like a real page.
\"The device does not offer a multi-touch and multi-color experience for a smartphone or tablet, but it does have a much easier access to electronic reading than Kobo and its competitor\'s previous devices, serbinis said.
Search features, text highlighting, notes and bookmarks--
All standard e-readers are in place and have
The screen virtual keyboard, he said.
Kobo Touch Edition is small enough to fit in the back pocket of the jeans, 6-
Serbinis said to be an inch screen.
The display uses infrared touch technology that allows the screen to react to the touch of any object, not just the human finger.
\"You can touch, tap or slide with a pen, pencil, hand, glove, whatever you want to touch it, it will work,\" Serbinis said . \".
A cotton strip under the screen is an actual button for the device ---
Home button to quickly exit any book or app.
Touch Edition is available in black or white with lighter models on the back of blue, silver or lavender.
Serbinis said that Kobo is ranked third in the United States and is \"neck and neck\"S.
The e-book reader market, dominated by Amazon Kindle and Barnes & Noble ere ebook readers, is looking to become the most affordable digital reading device to gain market share.
On Monday, Kobo Touch Edition made reservations at Best Buy, borders and Walmart
Sold for $129. 99.
The former Kobo Wireless e-reader, which used direction pad navigation, debuted about a year ago and sold for $99.
About £ 99 for $130.
\"We are fighting for Amazon,\" Serbinis said . \".
\"We now have less than 4 million users in more than 100 countries. We\'re No.
One each in Canada, Australia and New Zealand.
We are essentially creating affordable e-readers.
This exposed us to technology.
We thought it was a convincing experience. -
There is no real match in the market.
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